The Super Sagamie banner is the flagship brand of the Groupe Saga, a dynamic regional chain of convenience stores located in the Saguenay-Lac-St-Jean region, now extending its reach throughout the Quebec province.
The name Sagamie is well known in its native region: it designates the region and comes from a combination of vowels formed from the names Saguenay and Piékouagami, which is the Montagnais name given to the Lac-Saint-Jean.
Groupe Saga has developed an array of secondary banners such as: Sagamie, Marché Sagamie, Super Sagamie Plus and QualiT.
Type of Franchise
A franchise with Super Sagamie encompasses several aspects of marketing and operations such as:
- Monitoring of centralized agreements that allow rigorous monitoring of agreements and negotiations with suppliers;
- Discount pricing and rebates according to the purchase volume;
- Centralized invoicing system (DROP) that simplifies business administration, reduces the risk of errors and allows better rebate control;
- Centralized network system of cash register (SMS) allowing for centralized price changes and reducing the retailer workload of merchants as well as coding errors;
- Dynamic advertising campaigns as well as major promotions.
Banner Profile
Name: | Super Sagamie and al (Marché Sagamie, QualiT, etc.) |
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Ranking (banners): | 25th of 63 |
Number of stores: | 64 |
Description: | Regional network of franchised convenience stores (Saguenay-Lac-St-Jean) |
Franchisor: | Groupe Saga |
Business Model: | Type C) Store franchisee |
Foundation date: | 1981 |
Website: | Super Sagamie |