Super Sagamie

The Super Sagamie banner is the flagship brand of the Groupe Saga, a dynamic regional chain of convenience stores located in the Saguenay-Lac-St-Jean region, now extending its reach throughout the Quebec province.

The name Sagamie is well known in its native region: it designates the region and comes from a combination of vowels formed from the names Saguenay and Piékouagami, which is the Montagnais name given to the Lac-Saint-Jean.

Groupe Saga has developed an array of secondary banners such as: Sagamie, Marché Sagamie, Super Sagamie Plus and QualiT.

Type of Franchise

A franchise with Super Sagamie encompasses several aspects of marketing and operations such as:

  • Monitoring of centralized agreements that allow rigorous monitoring of agreements and negotiations with suppliers;
  • Discount pricing and rebates according to the purchase volume;
  • Centralized invoicing system (DROP) that simplifies business administration, reduces the risk of errors and allows better rebate control;
  • Centralized network system of cash register (SMS) allowing for centralized price changes and reducing the retailer workload of merchants as well as coding errors;
  • Dynamic advertising campaigns as well as major promotions.

Banner Profile

Name:Super Sagamie and al (Marché Sagamie, QualiT, etc.)
Ranking (banners):25th of 63
Number of stores:64
Description:Regional network of franchised convenience stores (Saguenay-Lac-St-Jean)
Franchisor:Groupe Saga
Business Model:Type C) Store franchisee
Foundation date:1981
Website:Super Sagamie