Unique in Quebec, the Couche-Tard brand is a corporate banner owned and operated by Alimentation Couche-Tard. Although fully managed by employees instead of independent retailers, Couche-Tard is achieving nonetheless high-caliber performance and world-class flexibility in its operations through a decentralized management system in which managers exert real power over local merchandising strategies and day-to-day management while also being more accountable for sales results. This approach, however, does not prevent Couche-Tard from considering the franchising of a small number of its corporate stores such as those in Saint-Liboire and Saint-Hubert (source: Les Affaires).
Couche-Tard stores are the ultimate in convenience store merchandising and marketing. The beverage area (Polar Pop), ready-to-eat offering (hot dogs and others), private brand sloche, coffee section, beer fridges and so forth offer what’s best there is on the market and contribute to the banner sterling reputation and attractiveness.
Banner Profile
| Name: | Couche-Tard |
|---|---|
| Ranking (banners): | 1st of 63 |
| Number of stores: | 576 |
| Description: | Corporate banner of convenience stores |
| Franchisor: | Alimentation Couche-Tard |
| Franchise Type: | Type A) Company-operated store / employee-operated (vast majority) Type B) Company-operated store / dealer-operated (about 50) Type C) Store franchisee (a few) |
| Foundation date: | 1981 |
| Website: | Couche-Tard |
| Facebook Page: | Couche-Tard on Facebook |