What’s Wrong With This Picture?

At first glance, everything looks normal. A Super Soir convenience store combined with a Petro-Canada gas station and customers busy refueling.

But on closer inspection, a keen observer will be struck by certain little details.

The distinctive architecture of the convenience store as well as its prominent blue and red colors convey the look and feel of another banner.

The Super Soir brand is also usually surrounded by yellow, not blue.

And it usually sells Shell gasoline, not Petro-Canada‘s.

So here is a big clue: on the photo below, the same convenience store a few months ago:

As you can see: we are looking at a Couche-Tard convenience store turned into a Super Soir, a banner owned by a competitor, the Filgo-Sonic Group … interesting!

A Couche-Tard depanneur that is closed down: yes, we saw that.

A Couche-Tard depanneur that is converted into a Provi-soir: yes. Maybe even a 7 Jours too, both banners belonging to Couche-Tard.

But a Couche-Tard depanneur converted into another competitive banner, that you don’t see often, as the vast majority — if not all — of Couche-Tard convenience stores are corporately owned. They don’t move around!

There are several possible explanations for this unusual change. Which do you think is the most plausible?

Take the next survey and we will try to find out more from the companies involved. Stay tuned!

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